Social media epitome sizes seem to change constantly.

1 moment you have the perfect cover page for your business relationship. The side by side, it'south been resized, and looks all pixelated and incorrect.

It doesn't help that information about official dimensions and paradigm sizes is harder to discover than a civil word on politics on Facebook.

Simply, it'southward not difficult if you lot consult this guide to social media image sizes on all important social media platforms!

Below are the most recent social media image dimensions, as of 2022.

Bonus: Go the always-upwards-to-engagement social media image size cheat canvas.  The gratuitous resources includes recommended photo dimensions for every type of paradigm on every major network.

We go into more particular for every single network beneath, only this image includes the social media image sizes y'all probably wait upward most often.

2022 social media image sizes cheat sheet

Instagram image sizes

Instagram image sizes 2022

Instagram supports horizontally and vertically oriented images. It besides yet supports square images, which was what the platform was known for when information technology commencement launched.

This increases your brand's options. Simply it also makes prototype dimensions a little trickier to become right. Follow these guidelines to make sure your images finish up looking their best.

Instagram profile photo size: 320 x 320 pixels

Instagram contour photos are displayed at 110 x 100 pixels, but the epitome files are stored at 320 x 320 pixels, and so brand sure to upload an image that'south least that big.

Even though the dimensions are in a square format, Instagram profile photos are displayed as a circumvolve. Make sure any elements y'all want to focus on in the photo are centered then they don't get cropped out.

Instagram paradigm sizes for feed photos:

  • Mural: 1080 10 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere betwixt 1.91:1 and iv:5
  • Recommended paradigm size: Width of 1080 pixels, superlative betwixt 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

  • If you want your images to look their best on Instagram, aim to upload an epitome that is 1080 pixels wide.
  • When you share an Instagram image that's sized over 1080 pixels, Instagram will size it down to 1080 pixels.
  • If y'all share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
  • If your image is betwixt 320 and 1080 pixels broad, Instagram will keep that photo at its original resolution, "every bit long as the photo's aspect ratio is betwixt i.91:1 and four:5 (a height between 566 and 1350 pixels with a width of 1080 pixels)."
  • If your uploaded Instagram paradigm is a different ratio, the platform volition automatically crop your photo to fit a supported ratio.

Resource: Learn how to edit Instagram photos similar a pro.

Instagram photo thumbnail sizes:

  • Display size: 161 10 161 pixels
  • Recommended upload size: 1080 pixels broad

Tips:

  • Remember that Instagram stores versions of these thumbnails that are as large equally 1080 ten 1080.
  • To future-proof your Instagram feed and avoid pixelation, upload images that are as big as possible.

Instagram Stories epitome size: 1080 x 1920 pixels

Tips:

  • This is an aspect ratio of nine:16.
  • Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.
  • If you don't employ this ratio, the Story might show with foreign cropping, zooming, or leave large sections of the screen blank.
  • Instagram Reels use this aforementioned sizing.

Resource: Have your Instagram Stories to the adjacent level with these gratuitous templates.

Instagram carousel image sizes:

  • Landscape: 1080 ten 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Foursquare: 1080 x 1080 pixels
  • Aspect ratio: landscape (1.91:ane), square (1:1), vertical (4:five)
  • Recommended image size: Width of 1080 pixels, summit betwixt 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram Reels sizes:

  • 1080 ten 1920 pixels
  • This is an aspect ratio of 9:16.
  • Encompass photograph: 1080 x 1920 pixels
  • Keep in heed that Reels are cropped to a 1:1 image in your contour feed and a 4:5 image in the home feed.

Instagram ads prototype sizes:

  • Landscape: 1080 x 566 pixels
  • Square: 1080 10 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported attribute ratios: Anywhere betwixt 1.91:1 and 4:five

Tips:

  • Call up: Instagram ads appearing in users' feeds cannot have more than 30 hashtags.
  • In that location are also recommendations for the number of characters included in an ad'southward main text and headline.

Paradigm sizes for Instagram Stories ads: 1080 x 1920 pixels

Tips:

  • Instagram recommends leaving roughly "14% (250 pixels) of the top and bottom of the epitome complimentary from text and logos" to forbid them from beingness covered.
  • As of September 2020, Facebook and Instagram ads are no longer penalized if more than than 20% of the advert infinite is text.

Twitter image sizes

Twitter image sizes 2022

Tweets that include images consistently get more click-throughs, more likes, and more Retweets than non-epitome Tweets. In fact, Tweets with visual content are iii times more likely to get engagement.

And then, choosing the correct images and creating great visual content for Twitter matters. And, of course, that includes getting Twitter image sizes right.

Twitter image sizes for profile photos: 400 ten 400 (recommended)

  • Minimum image size: 200 by 200 pixels
  • Maximum file size: 2MB

Twitter image size for header photos: 1500 ten 500 pixels (recommended)

Tips:

  • To futurity-proof the image, it'southward best to use the maximum size.
  • Header images are cropped to an aspect ratio of 3:i.
  • Keep in mind that the way header images display changes depending on the monitor and browser beingness used.

Twitter images sizes for in-stream photos: 1600 10 900 pixels (recommended)

  • Minimum size: 600 by 335 pixels
  • Recommended aspect ratio: whatever attribute between 2:1 and 1:one on desktop; 2:ane, 3:four and 16:9 on mobile
  • Supported formats: GIF, JPG and PNG
  • Maximum file size: Up to 5MB for photos and GIFs on mobile. Upwards to 15MB on the spider web.

Twitter carte du jour paradigm size:

Twitter recognizes when a Tweet includes a URL. Twitter so crawls that website, pulling in content, including a Twitter image for the summary carte du jour. (This is how it all works, by the mode.)

  • Minimum size: 120 10 120 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Tips:

  • You can test what your Twitter summary card will look like and see a preview using the card validator.
  • In that location are a range of different Twitter cards, so also a range of sizes. As well as the regular summary cards, at that place are summary cards with large images, app cards and thespian cards.

Twitter image sizes for ads:

  • Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
  • Website carte du jour image: 800 10 418 pixels for one.91:1 attribute ratio. 800 x 800 for ane:ane aspect ratio. Max file size of 20MB.
  • App carte image: 800 x 800 pixels for i:i aspect ratio. 800 ten 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for 1:ane aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
  • Straight Message carte: 800 x 418 pixels for 1.91:one aspect ratio. Max file size of 3MB.
  • Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Resource: Find more information hither on how to advertise on Twitter.

Facebook prototype sizes

Facebook updates its design and image dimensions constantly. The best strategy to future-proof your brand'southward content is to ever upload the highest-quality image y'all can. Stick to Facebook's recommended file formats for the best results.

Facebook image sizes

Facebook image sizes for contour photos: 170 x 170 pixels (on most computers)

Your Facebook profile movie will display at 170 ten 170 pixels on desktop. But it volition display as 128 x 128 pixels on smartphones.

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

  • Display size desktop: 820 x 312 pixels
  • Display size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels
  • Ideal file size: Less than 100KB

Tips

  • To avoid any compression or distortion, upload a JPG or PNG file.
  • Utilize the recommended pixel sizes for the fastest load times.
  • Profile pictures and encompass photos with logos or text work best when uploaded every bit a PNG file.
  • Don't drag to reposition once you've uploaded your cover photo.

Resource: Get more tips on creating cracking Facebook cover photos.

Facebook image sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the ane.91:1 attribute ratio.

But avoid pixelation or slow load times by remembering these sizes:

  • Recommended size: 1200 ten 630 pixels
  • Minimum size: 600 x 315 pixels

Tips:

  • If you are sharing 2-10 images in your brand's Facebook mail service using the carousel display, images should be 1200 x 1200.
  • This is a one:one ratio.

Facebook event cover photo image sizes: 1200 x 628 pixels (recommended)

Tips

  • This is nearly a ii:one ratio.
  • The size of your event cover photo tin can't be edited after information technology's been added to an outcome.

Facebook epitome sizes for panorama or 360 photos:

  • Minimum prototype size: Facebook says that it should exist "thirty,000 pixels in any dimension, and less than 135,000,000 pixels in total size."
  • Attribute ratio: 2:1

Tips

  • Facebook automatically recognizes and processes these images based on "camera-specific metadata found in photos taken using 360-ready devices."
  • Files for these Facebook images can be upward to 45 MB for JPEGs or 60 MB for PNGs.
  • Facebook recommends using JPEGs for 360 photos and ensuring files aren't bigger than 30 MB.

Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)

Tips

  • Facebook Stories have upwardly the full screen of a phone. That's an aspect ratio of 9:16.
  • Don't cull an image with a width smaller than 500 pixels.
  • For Stories with text, consider leaving 14% of the tiptop and bottom text-gratis. (That'southward 250 pixels.) That manner whatever call-to-activeness won't be covered by your brand's contour photo or buttons.

Facebook paradigm sizes for ads:

  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:one to i:1. Maximum file size of xxx MB.
  • Sizes for Facebook Correct Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Recall: These are a desktop-merely advertisement format.)
  • Facebook paradigm sizes for Instant Manufactures: At least 1080 x 1080 pixels. Ratio one.91:i to one:ane. Maximum file size of 30 MB.
  • Image sizes for Facebook Marketplace ads: At least 1080 10 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
  • Epitome sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to ane:1. Maximum file size of 30 MB.
  • Facebook paradigm sizes for Sponsored Letters: At to the lowest degree 1080 x 1080 pixels. Ratio one.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Messenger inbox ads: At to the lowest degree 1080 ten 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of thirty MB.
  • Sizes for Messenger Stories ads: At least 1080 ten 1080 pixels. Ratio 9:sixteen. Minimum width of 500 pixels.

Resource: Here'south more info on how to advertise on Facebook.

LinkedIn paradigm sizes

When you lot employ LinkedIn for business — whether information technology's via your personal profile or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing.

Stick to the recommended sizes below for best results. And ever brand sure to await at your profile and content on multiple devices before finalizing.

LinkedIn image sizes 2022

LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)

Tips

  • LinkedIn can accommodate photos up to 7680 x 4320 pixels.
  • And it tin handle files up to 8MB, and so upload every bit large equally you can to future-proof.

LinkedIn prototype sizes for profile cover photos: 1584 x 396 pixels (recommended)

  • Aspect ratio: four:1

Tips

  • Brand certain your file is smaller than 8MB.
  • Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalizing.

LinkedIn image sizes for company pages:

  • Company logo size: 300 x 300 pixels
  • Folio cover image size: 1128 x 191 pixels
  • Life tab main prototype size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab visitor photos image sizes: 900 x 600 pixels
  • Square logo: At to the lowest degree 60 10 60 pixels

Tips

  • When posting epitome updates to your company page, make sure to use PNG or JPG images.
  • Employ an aspect ratio of 1.91:1.
  • 1200 x 628 pixel images are ideal.
  • This LinkedIn image sizing also applies to LinkedIn Showcase pages.

LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)

LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)

When pasting a URL into an update, an car-generated thumbnail image may announced in the preview if i is available, forth with the commodity or website championship.

But, you can customize it by clicking the Image icon below the text box and selecting a photo from your computer.

Bonus: Get the always-up-to-date social media image size cheat sheet.  The costless resource includes recommended photo dimensions for every type of image on every major network.

Get the free cheat sheet now!

Tips:

  • The image should use a 1.91:ane ratio.
  • More than the minimum of 200 pixels wide.
  • If the image width is less than 200 pixels wide, it will appear as a thumbnail on the left side of the mail service.

LinkedIn paradigm sizes for ads:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background image: 300 10 250 pixels
  • Sponsored content images: 1200 x 627 pixels (1.91:one aspect ratio)
  • Sponsored content carousel images: 1080 x 1080 pixels (1:ane aspect ratio)

Pinterest paradigm sizes

Pinterest image size for profile image: 165 x 165 pixels (recommended)

Pinterest image sizes

Tips

  • Recollect that your contour photo will be displayed as a circumvolve.

Pinterest image size for profile cover photo: 800 x 450 pixels (at minimum)

Tips

  • Attempt to avoid placing a portrait photo into the cover photo spot.
  • Instead, employ a landscape photo with a 16:9 aspect ratio.

Pinterest image sizes for Pins:

  • Attribute ratio: two:3 (recommended)
  • Square pins: 1000 x thousand pixels
  • Recommended size: grand x 1500 pixels
  • Max file size: 20MB

Tips

  • Keeping the two:3 aspect ratio ensures your brand's audience sees all the image'due south details on their feed.
  • On the feed, Pins are displayed with a fixed width of 236 pixels.
  • If you want to create Pins with a different attribute ratio, know that Pinterest crops images from the bottom.
  • Both PNG and JPEG files are accepted.

Pinterest epitome sizes for collections Pins:

  • Aspect ratio: 1:ane (recommended) or ii:3
  • Recommended size: thou ten 1000 pixels or 1000 10 1500 pixels
  • Max file size: 10MB

Tips

  • This format appears as one master image, above three smaller images.
  • All images must have the same aspect ratio.
  • Collections announced in feeds on mobile devices.
  • Both PNG and JPEG files are accepted.
  • Collections can also be an advertizement format on Pinterest.

Pinterest image size for Story Pins:

  • Attribute ratio: nine:16
  • Recommended size: 1080 x 1920 pixels
  • Max file size: 20MB

Pinterest paradigm sizes for ads and carousels:

  • App install ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. thou x 1500 pixels recommended.
  • Carousel Pins and ads: An attribute ratio of either 1:ane or 2:3. 1000 x 1500 pixels or 1000 x one thousand pixels recommended. Upwards to 5 images can be included in a carousel.
  • Shopping ads: Same specs as standard Pins. A two:iii aspect ratio is recommended. 1000 x 1500 pixels recommended.

Resource: Get some advice on how to use Pinterest for concern.

Tumblr image sizes

Tumblr image sizes

Tumblr profile photo size:

  • Recommended size: 128 10 128 pixels
  • Minimum size and avatar: 64 x 64 pixels

Tumblr banner size:

  • Recommended size: 3000 ten 1055 pixels
  • Minimum size: 640 x 360 pixels

Dashboard view image:

  • Minimum size: 500 10 750 pixels
  • Maximum size: 1280 10 1920 pixels

Tumblr photo set:

  • I image: each photo 500 pixels wide
  • Two images: each photo 245 pixels broad
  • Three images: each photograph 160 pixels wide

Tumblr images in a shared link or text post:

  • The thumbnail image in a link will display at 130 ten 130 pixels.
  • Images in a text post brandish at a width of 125 pixels, only expand when clicked on.

Tumblr audio post image size: 169 x 169 pixels

Tumblr ads image size: 1280 x 1920 pixels (recommended)

Snapchat epitome sizes

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels (at minimum)

  • Aspect ratio: nine:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

Snapchat Geofilter epitome size: 1080 10 1920 (at minimum)

  • Aspect ratio: nine:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

Resource: How to Create a Custom Snapchat Geofilter

YouTube image sizes

YouTube image sizes

YouTube profile photograph size: 800 x 800 pixels (recommended)

Tips

  • Make sure the focus of your photo is centered for best results.
  • Files should be JPEG, GIF, BMP or PNG. Animated GIFs won't piece of work.
  • Photos will return at 98 x 98 pixels.

YouTube banner prototype size: 2048 x 1152 pixels (at minimum)

  • Aspect ratio: sixteen:ix
  • Minimum area for text and logos without being cut off: 1235 ten 338 pixels
  • Maximum file size: 6MB

Resources: How to make the all-time YouTube channel art (plus five gratuitous templates).

YouTube video size: 1280 10 720 pixels (at minimum)

Tips

  • YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.
  • YouTube requires videos to be 1280 x 720 pixels in gild to come across Hard disk standards.
  • This is a xvi:9 attribute ratio.

YouTube thumbnail size: 1280 x 720 pixels

TikTok prototype sizes

TikTok image sizes

TikTok profile photo size: 20 x xx pixels (minimum size to upload)

Tips

  • While 20 x 20 is the minimum upload size, upload a higher quality photo for future-proofing.

TikTok video size: 1080 x 1920

Tips

  • The ideal aspect ratio for Tik Tok videos is ane:ane or nine:16.

Social media marketers need to become many things right when creating visual content for social media.

You've got to make sure whatever images you use don't defy copyright laws. If you don't have original imagery, you've got to find high-quality stock photos. And you've got to figure out which tools out there tin can help drag your social media images.

On superlative of that, you lot've got to get your social media image sizes right. And getting that right is really important because:

  • It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional.
  • Your photos will be optimized for each social channel'south feed. This tin can assist increase engagement.
  • It ensures your audience sees the total photo. Incorrect sizing could cutting off some of your brand'due south messaging.
  • It can future-proof your content. Beingness in-the-know with social media image sizes at present could mean less work for your brand in the future, when network alter up how images display again.

Plus, brands using the Hootsuite photo editor tool tin can size and edit their social media images right in the Composer. When in the Composer, upload an prototype and click Edit Image to launch the tool. And it makes cropping and sizing images for each specific social channel like shooting fish in a barrel.

Hither's how information technology works:

Don't feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Compose, which includes up-to-date image dimensions for every social media network.

Get Started